I'm Dan, a Senior PHP Developer specialising in WooCommerce plugin architecture & performance.
I lead backend development for a large-scale WooCommerce platform, building high-performance plugins, scalable integrations and bespoke ecommerce solutions.
Outside of my role, I build and maintain WordPress plugins.
Experience
Zap Ltd
2023 to Present
Head of Back End Development
January 2026 - Present
Maintain engineering standards and backend architecture across a multi-site WordPress/WooCommerce plugin suite
Lead onboarding for new developers, support engineers, and QA testers
Mentor junior developers and conduct code reviews to maintain backend quality standards
Lead weekly engineering sync meetings to align development priorities across the agency backend team
Introduced GitHub branch protection and PR review requirements to improve code quality and deployment safety
Senior Back End Developer
February 2025 - January 2026
Built bespoke customer checkout experience based on WooCommerce block checkout using React
Delivered WooCommerce features deployed across multiple high-traffic client platforms
Collaborated with frontend and design teams to deliver new platform capabilities
Voted MVP of 2025 for impact across engineering delivery and platform improvements
Back End Developer
November 2023 - February 2025
Contributed to the development of the Zap Competitions plugin suite used across multiple WooCommerce platforms
Implemented backend logic to migrate data from WordPress post types into dedicated MySQL tables for performance improvement and scalability
Developed a Progressive Web App (PWA) plugin deployed across client sites as a lightweight alternative to native mobile applications
Developed backend integrations and API-driven functionality across multiple high-traffic WooCommerce platforms.
KCS IT Services
2018 to 2023
Web Development Manager
2020 to 2023
Managed a small team of developers across multiple concurrent builds and support of existing client sites
Oversaw technical architecture, development standards, and client delivery timelines
Worked closely with clients to scope requirements and translate business needs into technical solutions
Delivered custom WordPress and WooCommerce functionality across a range of client projects
Managed delivery of web projects generating over £100k annual revenue for the agency
Web Developer
2018 to 2020
Built custom WordPress websites and WooCommerce stores for agency clients
Developed bespoke PHP functionality and theme customisations to client requirements
Implemented frontend interfaces using HTML, CSS, and JavaScript
Collaborated with project managers to deliver production-ready websites
About Me
I'm a Senior PHP Developer based in Cumbria with over 10 years' experience building WordPress, WooCommerce and bespoke web applications.
I enjoy solving complex backend problems, improving performance and building products that are reliable, maintainable and easy to extend. More recently I've been expanding into modern frontend development with React and Next.js, alongside Laravel for backend applications.
Technologies
While I specialise in PHP and WooCommerce development, I have experience working with a broad range of technologies and enjoy combining proven backend architecture with modern frontend frameworks to create high-quality web experiences.
PHP
WordPress
WooCommerce
Laravel
JavaScript
TypeScript
React
Next.js
Tailwind CSS
MySQL
Git
Cloudflare
Contact
Looking for help with WordPress, WooCommerce or a modern web application? Let's start a conversation.
Available for permanent roles, contract work and freelance projects.